Nancy Lee has 20 years' experience as an "insider," working with US colleges and supporting students from across the US and the world. The expertise was not reflected on a website that she had built on her own. Moreover, Nancy needed to communicate her ability to coach students from China, Latin America and South America, for admission into elite universities. Nicolette A. Muñoz Consulting designed a site using iconic college architecture to communicate "elite universities." Additionally, Home Pages in Mandarin and Spanish were also created.