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Universal Studios Hollywood
Managed Universal Studios Hollywood's and CityWalk's advertising, media agencies, budgets and strategic plans, including campaigns for TRANSFORMERS THE RIDE - 3D in 2012 and KING KING 260 3-D in 2010, both efforts leading to record-breaking revenue. Together with my team, I helped increase Annual Pass membership at Universal Studios to record-breaking levels. Roles with Universal Studios Hollywood: Manager, Media Planning and Budget, Universal Studios Hollywood Consultant, Nicolette A. Muñoz Consulting Vice President, Client Services-Corporate Division, Cimarron Group Account Director, Client Services-Corporate Division, Cimarron Group Account Director, Foote Cone & Belding |
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Universal CityWalk
Managed all aspects of marketing for CityWalk, including advertising, promotion, online and sponsorships. Additionally responsible for media planning and budgets for Universal Studios Hollywood and affiliated sales channels. Maintained relationships with over 30 CityWalk tenants. In 1999, I was the Account Executive that oversaw the branding of Universal CityWalk's expansion. Roles with Universal CityWalk: Director of Marketing, Universal CityWalk Consultant, Nicolette A. Muñoz Consulting Vice President, Client Services-Corporate Division, Cimarron Group Account Director, Client Services-Corporate Division, Cimarron Group Account Director, Foote Cone & Belding |
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Pasadena Convention & Visitors Bureau
Pasadena was looking for help with a brand makeover. Everyone knows Pasadena for the Rose Bowl, but the city needed help in communicating that it was so much more than that with spectacular cultural facilities, excellent shopping and superb dining. Nicolette A. Muñoz Consulting was hired to conduct an agency search for the Bureau which included researching and vetting branding and advertising agencies, managing presentations and ultimately advising on selection of the agency. Role: Consultant, Nicolette A. Muñoz Consulting |
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Join Arnold - Arnold Schwarzenegger for Governor
Facilitated the launch of Governor's campaign after his surprise announcement on the Tonight Show with Jay Leno in 2003. From the time of the announcement on August to the election on October 7, it was an all-out sprint from the creation of logos, campaign collateral to television spots. Role: Vice President, Client Services-Corporate Division, Cimarron Group |
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Countrywide Financial
Managed the development of the brand standards for Countrywide Financial Corporation’s mortgage and bank retail offices nationwide. Components included design of interior and exterior signage, space planning, 3-D prototyping and material specifications. Although the savings generated by Agency-produced designs are proprietary, the savings recognized by Countrywide was over $3 million. Roles: Vice President, Client Services-Corporate Division, Cimarron Group Account Director, Client Services-Corporate Division, Cimarron Group |
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Lieberman Research Worldwide
For over 31 years, Lieberman Research Worldwide has worked alongside a wide variety of Fortune 500 companies in all major industries as their full-service strategic research partner. But in the process, LRW has come up against all sorts of confusion about their identity and depth of services offered. From developing advertising campaigns and new company logos and taglines, to a complete website overhaul, The Cimarron Group is helping to redefine LRW’s identity. Our team's multi-tiered strategy aims to maximize LRW's business impact by positioning them not just as an analytical engine in the research industry, but a company that follows through with actionable real-world solutions. With the Cimarron Group’s help, LRW has found a teammate to re-brand this global company's unique "no suits" culture to stand out in an overcrowded research marketplace. Role: Vice President, Client Services-Corporate Division, Cimarron Group |
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Santa Barbara Convention & Visitors Bureau and Film Commission
When Santa Barbara’s main tourism board, the Santa Barbara Conference and Visitors Bureau & Film Commission, requested proposals to position Santa Barbara as a major travel and tourist destination, the team at the Cimarron Group quickly got to work on ideas that would increase both visitor traffic to Santa Barbara—and the SBCVB web site. The Cimarron Group proposed a series of ideas to drastically improve the American Riviera’s marketing and media value. From branded entertainment partnerships with Fine Living TV Network and Food Network to cooperative advertising with rental-car companies, credit card companies and AAA, The Cimarron Group mapped out a series of ideas that would bolster leisure travel to Santa Barbara, while further strengthening its brand. The Cimarron Group also designed an interactive microsite, EscapeToSB.com, to strike emotional chords with prospective travelers online, using fun, interactive and viral elements. Role: Vice President, Client Services-Corporate Division, Cimarron Group |
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Lotus Cars USA
In 2004, our team was responsible for the U.S. re-launch of of the Lotus brand with the Elise and the Exige. We helped Lotus reach record-breaking sales after years of being absent from the U.S. market. Role: Vice President, Client Services-Corporate Division, Cimarron Group |
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Coca-Cola Screen Play
In 2005, my team transformed and evolved Coca-Cola's in-theater pre-feature entertainment program from static slides to engaging motion-graphics. Role: Vice President, Client Services-Corporate Division, Cimarron Group |
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LA INC - The Los Angeles Convention and Visitors Bureau
In 2001, our team developed an advertising campaign that aided the recovery of Los Angeles, post 9/11, with its "See My LA" campaign. The Cimarron Group also created a brand style guide that was used by LA INC's other affiliates. Prior to 2001, the Cimarron Group team created a CRUISE LA program to promote pre- and post-cruise activities within the Los Angeles area. Role: Vice President, Client Services-Corporate Division, Cimarron Group Account Director, Client Services-Corporate Division, Cimarron Group |
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General Electric - Ecomagination Anniversary
In 2005, General Electric launched Ecomagination, It was GE's initiative to define what it meant to be “green” for a business. It was a groundbreaking strategy the company used to build more efficient machines that produce cleaner energy, reduce greenhouse gas emissions, clean water and cut its use, and make money while doing it. At it's two-year anniversary celebration in 2007 at Universal Studios, GE Chairman Jeffrey Immelt announced major partnerships for "green" manufacturing and services. I was responsible for procuring GE-branded flash-drives containing all the media press releases for the entire event. I ghost-wrote press releases to promote "green meetings and special events" at Universal Studios for meetings and convention trade magazines. Role: Consultant, Nicolette A. Muñoz Consulting |
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American Express - Service Establishments
Managed the creative development of affiliate co-operative advertising campaigns (billboard and print) with American Express Service Establishments clients, which included retailers and restaurants in Los Angeles and San Diego that accepted the American Express card. Role: Account Supervisor, Ogilvy & Mather/L.A. |
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Korean Air - North American Business & Cargo
Member of the Account Team advertising targeting North-American business travelers and purchasers of air cargo services. Role: Account Executive, Ogilvy & Mather/L.A. |
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Dollywood
Dollywood is a theme park jointly owned by entertainer Dolly Parton and Herschend Family Entertainment. It is located in the Smoky Mountains in Pigeon Forge, Tennessee. Hosting nearly 3 million guests in a typical season – mid-March to the Christmas holidays – Dollywood is the biggest ticketed tourist attraction in Tennessee. I was responsible for the account management of the advertising launches of "Jukebox Junction" (1995) and the launch of "Dollywood Boulevard" (1996), in addition to co-operative advertising with Coca-Cola "Bring A Can and Save" promotions. Role: Account Supervisor, Ogilvy & Mather/L.A. |
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Silver Dollar City
Silver Dollar City (SDC) is a theme park located in Branson, Missouri. I was the client service lead from 1995-1997. this included the production of multiple radio and TV spots, supervision of media operations. The creative team at Ogilvy & Mather had to cull through footage provided by an inexperienced camera operator hired by SDC to produce its first Christmas TV spot. Both employees and customers commented on the elevated production values that the Ogilvy & Mather advertising team brought to SDC. Our team's first holiday advertising campaign resulted in a 30% attendance spike over forecast. Role: Account Supervisor, Ogilvy & Mather/L.A. |
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Paramount's Great America
In 1992, Paramount Pictures (Viacom) purchased a chain of theme parks from Kings Entertainment. Given that fact that Ogilvy & Mather was the Agency of Record for the Paramount Motion Picture Group,our team was the natural choice to take over the re-branding of the park. The launch of the new Paramount's Great America was a record-breaking season for the Park. I supervised the launch advertising of the "Top Gun" jetcoaster ride, the "Days of Thunder" ride and the "Star Trek Earth Tour" touring memorabilia show. Additionally, in 1995, Ogilvy & Mather received the Brass Ring Award from the IAAPA (International Association of Amusement Parks and Attractions) for the Best Radio and best Outdoor/P.O.P. for Theme Parks with attendance over 1.5 Million (i.e. competing against companies like Disney and Six Flags). Role: Account Supervisor, Ogilvy & Mather/L.A. Account Executive, Ogilvy & Mather/L.A. |
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Paramount Pictures - Motion Pictures & Home Video
I served as the Account Executive for the advertising launch of "Forrest Gump" on video. In 1995, it was Paramount Home Video's best-selling drama for all time and surpassed Jurassic Park as the best-selling non-animated video of all time. As part of a team, I helped promote the distribution of the first celebrity backed HIV/AIDS education video and helped establish the Magic Johnson Foundation. The "Time Out" video, starring Arsenio Hall and Magic Johnson and a slew of celebrities was targeted to young people. As part of the media team, I helped facilitate the launches of blockbuster hits like the "Addams Family" and "Wayne's World." Role: Account Executive, Ogilvy & Mather/L.A. Media Assistant, Ogilvy & Mather / L.A. |
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